Why can’t Douyin mark the address? In-depth analysis of recent hot topics
Recently, Douyin users have frequently reported the problem of "unable to mark addresses", triggering heated discussions across the Internet. This phenomenon involves multiple factors such as technology, operations and user needs. This article will analyze the causes and impacts of this problem based on the hotspot data of the entire network in the past 10 days, and attach structured data for reference.
1. Event background: User feedback broke out intensively
From May 10 to May 20, searches for topics related to "TikTok cannot mark addresses" surged on Weibo, Zhihu and other platforms. Some users said they were unable to select or modify geographical location tags when posting videos. The following is the communication data of related topics in the past 10 days:
| platform | Amount of related topics | Maximum heat value | Main discussion points |
|---|---|---|---|
| 12,500+ | 856,000 | Abnormal functions and hindered business operations | |
| Tik Tok | 8,200+ | 623,000 | POI tag disappears, travel bloggers complain |
| Zhihu | 3,800+ | 471,000 | Guessing technical reasons and comparing competing products |
2. Possible cause analysis
Based on comprehensive technical forums and official responses, the current mainstream speculation is as follows:
| Reason type | Specific performance | Scope of influence |
|---|---|---|
| Interface upgrade | Temporary adjustment of map service API | Full users |
| Compliance review | Some addresses involve sensitive information | specific area |
| Algorithm optimization | POI recommendation strategy iteration | Newly registered account |
3. Comparison of the impact of user groups
There are significant differences in sensitivity to this issue among different user groups:
| User type | Core demands | Impact of the problem |
|---|---|---|
| local business | Offline traffic | ★★★★★ |
| travel blogger | Attraction check-in | ★★★★☆ |
| Ordinary user | social sharing | ★★☆☆☆ |
4. Platform response measures
According to Douyin’s official customer service, the team has launched the following solutions:
1.emergency fix: Give priority to restoring the POI labeling function in first-tier cities (partially launched on May 18);
2.alternative: Manually enter "#geographical location" in the video description to temporarily replace it;
3.long term planning: It is expected to complete the upgrade of the new address service system in early June.
5. Extended thinking: the value of geographical location tags
This incident exposed the key role of geolocation function in the short video ecosystem:
-business value: More than 70% of local businesses rely on Douyin POI to attract traffic (according to the "2024 Short Video Marketing White Paper");
-content value: The average interaction volume of videos with address tags is 23% higher than that of ordinary videos;
-Risk management: Some illegal accounts have used fake addresses to cheat traffic.
Conclusion
Pains in technology iteration are inevitable, but user needs are always the core guide for product evolution. Affected users are advised to continue to pay attention to official announcements, or temporarily use text description alternative functions. We will continue to follow up on the subsequent development of this incident.
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