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How to attract customers in toy stores

2025-09-25 02:44:33 Toy

How to attract customers by toy stores: 10-day hot topics and practical strategies on the entire network

In the highly competitive toy market, how to attract customers has become the core issue of store operations. In combination with the popular topics and industry trends in the entire network for the past 10 days (as of November 2023), we have compiled the following structured data and practical suggestions to help toy stores increase customer flow and sales.

1. Trends on popular toy categories across the network (next to 10 days)

How to attract customers in toy stores

RankingCategoryHot search indexRepresentative products
1STEM Educational Toys925,000Programming robots, scientific experiment sets
2Nostalgic vintage toys783,000Iron frog, flower rope
3Blind box/collect toys657,000Animation IP joint model
4Outdoor sports toys531,000Frisbee, camping toys
5DIY handmade toys476,000Clay, beaded set

2. Four core strategies to attract customers

1. Create an immersive experience scenario

• Set up theme trial areas (such as dinosaur planet, space adventure)
• Hold parent-child interactive activities every week (refer to the hot search topic #Parent-child handmade competition)
• Use AR technology to display toy gameplay (the number of Douyin-related videos has been played more than 200 million times recently)

2. Social Media Marketing Combination

platformPopular content formsCase reference
Little Red BookToys Unboxing Review#Toy store Exploring the topic 180 million views
Tik TokFun Challenge#Block Creative Competition The highest likes of a single video of 3 million
WeChatMember exclusive benefitsThe conversion rate of community fission activities increased by 40%

3. Accurate promotion strategy

•Hot topic combination:Taking advantage of the opportunity of "Ultraman's Day" (November 11) to launch a limited set
•Data Driver:Adjust inventory and promotional strength according to the following table

Customer TypePercentagePrefer promotional methods
Young parents62%Full gift (picture book/small toys)
Generation Z28%Blind box lottery
grandparents10%Holiday gift box discount

4. Differentiated service upgrade

• Launch "Toy Doctor" service (hot search topic #Toy Restorator)
• Establish a toy rental membership system (refer to the recent Hema toy rental model)
• Provide gift packaging + handwritten greeting card services (the collection of related notes of Xiaohongshu exceeds 500,000)

3. Execution effect monitoring indicators

Metric CategoryReference valueOptimization goals
Store conversion rate15%-20%Increased to 30%
Instant customer priceRMB 80-120More than 150 yuan
Repurchase rate1 time in 3 months1 time per month
Social media interactions200+ per article500+

Conclusion:The key to attracting customers in toy stores is"Experience + social communication + precise demand matching". It is recommended to analyze hot data every week (refer to Baidu Index, Xinbang and other tools) and adjust the display and activity plans in a timely manner. In the near future, we can focus on planning the "Christmas Toys Wonderful Night" theme event and combine popular IPs to create a hot product combination.

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