Title: What is the best thing to sell as a ghost? Analysis of hot topics and hot content on the entire network in the past 10 days
In recent years, the "ghost" (mobile vendor) economy has become an option for many people to start a business or part-time job due to its low cost and high flexibility. But what about choosing what goods or services to sell that will attract customers and make money? This article combines the hot topics and hot content on the Internet in the past 10 days to analyze the most popular business directions for ghosts and provide structured data reference for you.
1. Food and Beverages: Eternally Popular Choices

Food and beverages are always one of the most popular categories among ghost vendors. According to recent hot topic analysis, the following food and beverage types are the most discussed on social media and local life platforms:
| Product type | Popular items | Advantages | Things to note |
|---|---|---|---|
| street food | Internet celebrity grilled sweet potato skin, crispy pork belly, egg burger | Fast production, high profit, easy to carry | Pay attention to food safety and hygiene permits |
| Creative drinks | Beat lemon tea, bamboo tube milk tea, green bean paste milk | High demand in summer, enabling differentiated competition | Need to solve ice storage problem |
| Healthy light meals | Low-sugar desserts, freshly squeezed juices, vegetable rolls | Catering to healthy eating trends | Food costs are higher |
2. Practical life categories: solving immediate needs
In addition to food, there is also a huge market for products that meet people’s immediate needs in daily life. Recently popular daily practical products include:
| Product type | Specific products | Popular reasons | Suitable for the scene |
|---|---|---|---|
| emergency supplies | Portable fan, umbrella, power bank | The weather changes greatly and the demand is sudden | Subway entrance, business district |
| Creative gadgets | Decompression toys, mobile phone holders, night lights | Low prices and many impulse purchases | Night market and school surroundings |
| seasonal items | Sunscreen products, mosquito repellent products, hand warmers | Seasonal needs | Adjust according to season |
3. Personalized services: emerging growth points
In addition to physical goods, providing personalized services is also a good choice. Service types that have become popular on short video platforms recently include:
| Service type | Specific content | input cost | Earning potential |
|---|---|---|---|
| creative photography | Instant photos and cartoon avatar sketches | low to medium | High (holiday) |
| handicrafts | Name bracelet, customized mobile phone case | medium | medium |
| interactive games | Ring and shooting games | Low | Depends on the flow of people |
4. Key factors in selecting business projects
When choosing a ghost business project, you need to consider the following key factors:
1.geographical location: Different locations are suitable for different products. The area around the school is suitable for snacks and stationery, the commercial area is suitable for drinks and emergency supplies, and the residential area is suitable for daily necessities and food.
2.Time node: The morning peak is suitable for breakfast, the evening peak is suitable for snacks and drinks, and the night market is suitable for entertainment and small commodities.
3.input cost: The food category requires investment in equipment and raw materials, the service category requires investment in skills and time, and the small commodity category requires investment in inventory.
4.personal expertise: Those who have cooking skills are suitable for food, those who have handicraft skills are suitable for customized products, and those who are good at sociability are suitable for interactive services.
5. Sharing of successful cases
According to the recent hot content on the Internet, the following ghost business cases are worthy of reference:
1."Trunk Coffee": Use the trunk of a car to convert into a mobile coffee station, operate it in a gathering place for young people, promote it through social media, and become an internet celebrity check-in point.
2."Childhood Snack Shop": Specializes in selling snacks that are remembered in the childhood of those born in the 80s and 90s, such as spicy strips, bubble gum, etc., using nostalgia to attract customers.
3."Emergency Beauty Station": Provide quick makeup touch-up services in commercial areas, including hair styling, makeup repair, etc., to meet the unexpected needs of office workers.
6. Legal and operational considerations
Finally, we need to remind you that although ghost management is flexible, you also need to pay attention to the following matters:
1. Understand the local management regulations for mobile vendors and avoid operating in prohibited areas.
2. Food operations must obtain relevant health permits to ensure food safety.
3. Pay attention to personal safety and property custody, and avoid conflicts with urban management.
4. Maintain a good service attitude, accumulate repeat customers, and establish online contact channels if conditions permit.
By analyzing recent hot topics and market trends, we found that the key to a successful ghost business is to identify the needs, create features, and choose the right time and place. I hope the analysis in this article can help you find a suitable business direction for you and start a small business.
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